Why Write Under an Assumed Name?
Question: Ronnie, what do you think of writing under pseudonyms?
Answer: There a few reasons to write as someone else:
1/ It's not your usual genre and you want to build a following in this genre as well. Readers like to know what they'll get when they pick up your book. An example is a Nora Roberts books will be a romance as apposed to a JD Robb book that will be mystery, even though everyone on the planet knows they are from the same writer.
2/ You are not wanting people to know you wrote that (!!) erotica book. The ladies in the PTA frown upon such things. Plus, there's your family to consider …
3/ You published in one name with a publisher, who you'd want to break away from but now find that when you signed with them, in that contract, you agreed that the publisher now owns that name. Sheesh! (It happens …)
4/You have been ruined as a writer for some reason, and must start again under an assumed name. Think of Janet Daily, who was successfully sued by Nora Roberts for plagiarism. Janet couldn't write out a grocery list after that and be taken seriously.
5/You're so prolific, the publisher doesn't want to flood the market with your stuff. Think Stephen King and Richard Bachman.
6/Your own name is too hard to spell, or pronounce and you want a simpler and more easily remembered name.
7/You're writing a joke of a book and the author's name is part of the joke. My made up example: Why I Hate Tortellini by Pasta Sauce.
8/You're writing an expose and are afraid for your life. My made up example: Wall Street's Back Room Boys by Anonymous Pizza Delivery Guy. (Okay-so that one's a joke too. Can't help myself …)
9/Your name is so branded with a series, there is fear you won't be allowed to dip you toe into the book selling business again without getting crucified for going outside your signature genre. Think Harry Potter by JK Rowling and The Cuckoo's Calling by Robert Galbraith (also JK Rowling).
I hope this helps you!